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“Simply More” defines the FIAT 500 as everything you need and nothing you don’t. It represents the notion that the simple things in life are treasures, alongside the thought that the richness and fullness of a life well-lived is defined by one’s view of self expression. The commercial features “Jailhouse Rock,” made famous by Elvis Presley in 1957, the same year FIAT debuted the original 500 to the world.

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