The James Wan-directed horror film, made for only $5 million, is expected to earn a scary-good $32 million to $40 million this weekend for the No. 1 spot.The last “Insidious” film from Jason Blum’s Blumhouse Prods. debuted to $13 million in 2010 before going on to gross over $54 million at the box office. Not bad for a movie that cost only $1.5 million to make.
Also opening wide this weekend is Relativity Media’s Robert DeNiro-Michelle Pfeiffer dramedy “The Family,” which should gross in the low-teens through Sunday. The film, a co-production from Relativity and EuropaCorp, carries a price tag of $30 million.
The Family” is technically well made, and Besson is still capable of staging horrifying murders and torture scenes in a uniquely casual, matter-of-fact way. A characteristically sharp Pfeiffer provides most of the pic’s genuine laughs and nearest attempts at actual empathy, and it must be said that De Niro is at least never caught sleepwalking. Tommy Lee Jones, however, seems entirely disengaged in his scenes as Giovanni’s FBI handler.
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