In this week’s edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, Warner Bros. claims the top spot in TV ad spending with “War Dogs.”
Ads placed for the comedic drama had an estimated media value of $6.61 million through Sunday, for 1,037 national ad airings across 47 networks. Behind it in second place: Universal Pictures’ “Jason Bourne,” which saw 1,655 national ad airings across 49 networks, with an estimated media value of $6.08 million.
TV ad placements for Focus Features’ “Kubo and the Two Strings” (EMV: $4.63 million), Lionsgate’s “Nerve” ($3.82 million) and STX Entertainment’s “Bad Moms” ($3.68 million) round out the chart.