Select Page

Ads placed for the animated film had an estimated media value of $5.8 million through Sunday for 1,497 national ad airings across 37 networks. (Spend figures are based on estimates generated from July 17-23. Estimates may be updated after the chart is posted as new information becomes available.) As you’d expect, Columbia appears to be targeting a youthful and family-friendly audience, prioritizing budget across networks such as Nick, Cartoon Network and CBS, as well as shows including SpongeBob SquarePantsThe Loud House and Teen Titans Go!

TV ad placements for Annapurna Pictures’ “Detroit” (EMV: $4.54 million), STX Entertainment’s “Valerian and the City of a Thousand Planets” ($4.1 million) and Open Road Films’ “The Nut Job 2: Nutty by Nature” ($4.02 million) round out the chart.

Top Movie Commercials by Weekly TV Spend

$5.8M – The Emoji Movie

Impressions: 341,638,295
Attention Score: 94.01
National Airings: 1,497
Networks: 37
Most Spend On: Nick, Cartoon Network
Creative Versions: 25
Est. Lifetime TV Spend: $18.64M
Studio: Columbia Pictures
Started Airing: 05/18/17

$4.63M – Atomic Blonde

Impressions: 238,104,912
Attention Score: 93.48
National Airings: 1,128
Networks: 43
Most Spend On: E!, USA Network
Creative Versions: 22
Est. Lifetime TV Spend: $18.45M
Studio: Focus Features
Started Airing: 03/12/17

$4.54M – Detroit

Impressions: 218,596,561
Attention Score: 95.45
National Airings: 936
Networks: 42
Most Spend On: ESPN, NBC
Creative Versions: 12
Est. Lifetime TV Spend: $11.91M
Studio: Annapurna Pictures
Started Airing: 06/09/17

$4.1M – Valerian and the City of a Thousand Planets

Impressions: 318,485,756
Attention Score: 88.57
National Airings: 1,505
Networks: 41
Most Spend On: NBC, Adult Swim
Creative Versions: 14
Est. Lifetime TV Spend: $21.43M
Studio: STX Entertainment
Started Airing: 03/29/17

$4.02M – The Nut Job 2: Nutty by Nature

Impressions: 181,363,416
Attention Score: 94.19
National Airings: 806
Networks: 19
Most Spend On: Nick, Cartoon Network
Creative Versions: 5
Est. Lifetime TV Spend: $6.82M
Studio: Open Road Films
Started Airing: 01/16/17

1 Movie titles with a minimum spend of $100,000 for airings detected between 07/17/2017 and 07/23/2017.

* TV Impressions – Total TV ad impressions delivered for the brand or spot.

* Attention Score – Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.