Ads placed for the thriller had an estimated media value of $4.86 million through Sunday for 1,010 national ad airings across 25 networks. (Spend figures are based on estimates generated from Oct. 2-8. Estimates may be updated after the chart is posted as new information becomes available.) STX prioritized spend across CBS, Fox and ESPN, and targeted a football-loving audience with airings during both NFL and college games.
Just behind “The Foreigner” in second place: Warner Bros.’ “Blade Runner 2049,” which saw 666 national ad airings across 37 networks, with an estimated media value of $4.35 million.
TV ad placements for Universal Pictures’ “Happy Death Day” (EMV: $3.95 million) and “The Snowman” ($3.51 million), along with Twentieth Century Fox’s “The Mountain Between Us” ($3.38 million), round out the chart.
“The Snowman” has the best iSpot Attention Index (126) in the ranking, getting 26% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).