Disney-Lucasfilm’s “Star Wars: The Last Jedi” dominated social media last week with 113,000 new conversations thanks to a new television spot during the World Series, according to media-measurement firm comScore and its PreAct service.
The spot aired on Nov. 1 during Fox’s telecast of the seventh and final game of the MLB World Series, won by the Houston Astros over the Los Angeles Dodgers. The studio also released new plot details, images, and interviews throughout the week.
“Star Wars: The Last Jedi” has pulled in more than 3.65 million new conversations two months before its Dec. 15 launch. Directed by Rian Johnson, the movie picks up where 2015’s “Star Wars: The Force Awakens” left off. It stars Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, and Andy Serkis.
Universal’s romance sequel “Fifty Shades Freed” generated 34,000 new conversations last week due to Nov. 3’s announcement that a new trailer was coming this week. James Foley directed “Fifty Shades Freed” from a script by Niall Leonard, author E.L. James’ husband.
“Fifty Shades Freed” opens Feb. 9. The first two films in the franchise, “Fifty Shades of Grey” and “Fifty Shades Darker,” grossed a combined $950 million worldwide.
Fox’s “Murder on the Orient Express” produced 32,000 new conversations last week as the first reviews came out and the studio launched a virtual reality set experience. The reboot of the 1974 movie, which opens Nov. 10, is directed by and stars Kenneth Branagh as detective Hercule Poirot.
Fox’s “The Greatest Showman” generated 23,000 new conversations last week after the studio released teaser posters on Nov. 3. Songs featuring Zendaya and Zac Efron were released on the same day — seven and a half weeks before the movie opens on Christmas Day.
Hugh Jackman plays P.T. Barnum, the showman with a specialty in hoaxing a gullible public, as he creates the three-ring Barnum & Bailey Circus that made him famous. Barnum had gained fame as a 19th century impresario with tours of Tom Thumb and the singer Jenny Lind; he began calling it the “Greatest Show on Earth” near the end of his career. Michelle Williams and Rebecca Ferguson co-star along with Zendaya and Efron.
Disney-Marvel’s “Avengers: Infinity War” produced 22,000 new conversations last week as directors Joe and Anthony Russo teased the upcoming trailer and the release of “Thor: Ragnarok” hinted at plot details. “Infinity War” opens May 4 and has already generated 713,000 new conversations.