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Ads placed for the superhero sequel had an estimated media value of $4.65 million through Sunday for 1,036 national ad airings on 31 networks. (Spend figures are based on estimates generated from May 7-13. Estimates may be updated after the chart is posted as new information becomes available.) Twentieth Century Fox prioritized reaching a sports-loving audience, with budget allocated during programming such as NBA Basketball and NHL Hockey, and across networks including TNT, ABC and NBC Sports.

Just behind “Deadpool 2” in second place: Warner Bros.’ “Life of the Party,” which saw 637 national ad airings across 42 networks, with an estimated media value of $4.11 million.

TV ad placements for Lucasfilm’s’ “Solo: A Star Wars Story” (EMV: $3.67 million), Global Road’s “Show Dogs” ($3.08 million) and Warner Bros.’ “Ocean’s 8” ($3.05 million) round out the chart.

Notably, “Show Dogs” has the best iSpot Attention Index (116) in the ranking, getting 16% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Top Movie Commercials by Weekly TV Spend

Data provided by iSpot.tv

$4.65M – Deadpool 2

Impressions: 245,880,236
Attention Score: 93.18
Attention Index: 95
National Airings: 1,036
Networks: 31
Most Spend On: TNT, ABC
Creative Versions: 27
Est. Lifetime TV Spend: $16.38M
Studio: Twentieth Century Fox
Started Airing: 04/16/18

$4.11M – Life of the Party

Impressions: 279,346,555
Attention Score: 90.10
Attention Index: 65
National Airings: 637
Networks: 42
Most Spend On: ABC, TNT
Creative Versions: 49
Est. Lifetime TV Spend: $15.81M
Studio: Warner Bros.
Started Airing: 03/31/18

$3.67M – Solo: A Star Wars Story

Impressions: 192,613,007
Attention Score: 93.79
Attention Index: 105
National Airings: 513
Networks: 33
Most Spend On: ABC, CBS
Creative Versions: 26
Est. Lifetime TV Spend: $11.62M
Studio: Lucasfilm
Started Airing: 04/08/18

$3.08M – Show Dogs

Impressions: 238,356,085
Attention Score: 94.53
Attention Index: 116
National Airings: 1,070
Networks: 30
Most Spend On: Nick, USA Network
Creative Versions: 14
Est. Lifetime TV Spend: $7.5M
Studio: Global Road
Started Airing: 03/24/18

$3.05M – Ocean’s 8

Impressions: 121,556,835
Attention Score: 93.88
Attention Index: 106
National Airings: 228
Networks: 42
Most Spend On: TNT, FOX
Creative Versions: 4
Est. Lifetime TV Spend: $3.09M
Studio: Warner Bros.
Started Airing: 05/07/18

 

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