‘Deadpool 2’ Tops TV Ad Spending Again

Ads placed for the superhero sequel had an estimated media value of $4.65 million through Sunday for 1,036 national ad airings on 31 networks. (Spend figures are based on estimates generated from May 7-13. Estimates may be updated after the chart is posted as new information becomes available.) Twentieth Century Fox prioritized reaching a sports-loving audience, with budget allocated during programming such as NBA Basketball and NHL Hockey, and across networks including TNT, ABC and NBC Sports.

Just behind “Deadpool 2” in second place: Warner Bros.’ “Life of the Party,” which saw 637 national ad airings across 42 networks, with an estimated media value of $4.11 million.

TV ad placements for Lucasfilm’s’ “Solo: A Star Wars Story” (EMV: $3.67 million), Global Road’s “Show Dogs” ($3.08 million) and Warner Bros.’ “Ocean’s 8” ($3.05 million) round out the chart.

Notably, “Show Dogs” has the best iSpot Attention Index (116) in the ranking, getting 16% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).