Ads placed for the latest installment of this sci-fi franchise had an estimated media value of $4.86 million through Sunday for 774 national ad airings on 40 networks. (Spend figures are based on estimates generated from May 28 through June 3. Estimates may be updated...
The fascinating thing about an intellectual property as sprawling as “Star Wars” is how it can build on itself via commentary on its own internal lore. That’s unique, and only possible for a brand with generations of adulation behind it. Case in point: Han Solo...
Spoiler Warning: Do not read this if you haven’t seen Solo as it contains spoilers For a movie packed with action set pieces and dazzling special effects, the most hair-raising moment of “Solo: A Star Wars Story” comes near the end in a much quieter scene, when...
The Merc With a Mouth stuck the landing overseas. Ryan Reynold’s “Deadpool 2” bowed internationally with $176 million — and that’s without a boost from China. Combined with its $125 million domestic debut, the superhero sequel secured a global weekend total of $301...
Donald Glover is ubiquitous lately. In the weeks leading up to the release of “Solo: A Star Wars Story,” which finds the 34-year-old multi-hyphenate slipping into the cape as a young Lando Calrissian, he hosted an episode of “Saturday Night Live,” dropped a...
For the first time in weeks, superheroes won’t wear the crown at the domestic box office. “Solo: A Star Wars Story” is looking to lift off with $130 million to $150 million at 4,380 locations over Memorial Day weekend. While that is down significantly from tracking...
