‘Logan’ Tops spending for Ad Spending
Ads placed for the superhero film had an estimated media value of $6.77 million through Sunday for 1,514 national ad airings across 49 networks. (Spend figures are based on estimates generated from Feb. 13-19. Estimates may be updated after the chart is posted as new...
Jimmy Kimmel Wishing “Deadpool” was nominated for Best Picture!
In selecting this year’s best picture nominations, the Academy overlooked many of the highest-grossing hits of 2016, such as “Rogue One: A Star Wars Story” and “Finding Dory.” But disappointed fanboys can at least take comfort in knowing that Oscar host Jimmy Kimmel...
What is the “Best Picture” really worth?
Movie studios are notorious for taking a creative approach to accounting, and that makes it difficult to calculate just how much money is being made. But it’s possible to get a sense of how valuable awards attention can be by comparing the box office results of this...
‘Logan’ Drew Concerns at Fox Over Dark Tone According To Snider
A tonal shift in “Logan,” the final film in the “Wolverine” franchise, drew concerns internally that it would be too dark, according to Twentieth Century Fox Film chairman Stacey Snider. “Inside, there was real consternation about the intensity of the tone of the...